madebyfudge.com

1. Clarity _it is clear that the site is under construction, however, it looks as if it is still continually updated.  There is a small blurb generally describing what the company does or rather in which field the company works in – “digital communication”.  A few clicks and a download later you can read all about their vision
2. Personal style _this site is style heavy.  It uses the Adobe Photoshop (Ps) desktop as the ‘theme’.  Fudge has worked in the Ps toolbar, rulers, guidelines and transparent background as part of its style.  It is different in terms of not having the traditional menu bar titles, e.g. about, portfolio, contact, etc.  Instead it has a filter system for their projects – all, appointed, launched and other
3. Networking _linked to twitter
4. Content _the site is under construction, however, it looks like it is regularly updated.  This site is dedicated to showcasing their projects and does not have an element of bringing back regular visits
5. Usability _it has a F-shaped pattern for reading.  The site divides its page into three columns.  The ‘header’ is located in the far left column and ‘footer’ in the far right column.  The content all goes in the middle column  //simple and clever
6. Interaction _it has interactive scrolling elements.  It uses built in scrolls (arrow and page number).  You can see the content scrolling in the middle column where the main content lives  // nice touch
7. Memorable _this site is highly memorable.  It encourages you to want to explore because it is different to other folio sites.  It is designed for a target audience that is not new to the world of design tools like Ps and Adobe Illustrator (Ai)
8. Accessibility _the site utilises deep linking and contains CSS and HTML, which cuts down loading time
9. Up to date _the site is under construction and there is no previous version of it on internet archives so it is difficult to say how long it has been under construction and how regularly it is updated.  There are projects which date June 2009 which would suggest regular updates.

   

10. Contact _is consistently located in the same place in the vertical ‘footer’

This entry was posted on Friday, August 14th, 2009 at 3:21 pm and is filed under Home. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.