piratalondon.com

1. Clarity _vague at first glance – “We are Pirata.  We create digital gorgeousness.”  You are one click away from reading what the company does.  What is clear is that it is a blog.  Straight away you see the last update to the website was August 11, 2009.  It takes a little time to figure out the difference between its landing page and its ‘work’ page.  (Landing is ‘news’ page as it includes stories about new team members and what the team has been up to.)
2. Personal style _continues its ‘pirate’ theme all the way through e.g. contact emails are ahoy@piratalondon.com and walktheplank@piratalondon.com.  The map to locate the office is a google map with a filter on it to making it look like an old treasure map  //why did they not replace the ‘A’ with a giant cross?
   
3. Networking _the blog is connected to Facebook, Twitter, Flickr, and RSS Feeds.  The numerous connection to social networking sites suggests that Pirata’s online presence is constantly updated
4. Content _is informal which fits into the culture of this company.  It is regularly updated and showcases its work in a clearly and simply
5. Usability _simple effective blog layout but it seems as if they are afraid of making the viewer scroll.  They include (unnecessary) ‘prev’ and ‘next’ buttons which scrolls the page for you
6. Interaction _has limited interaction elements.  However, the large button menu has rollover function which works well
   
7. Memorable _the simple style of the site compliments the simple site structure.  The purpose for Pirata’s online presence is clear  //it is an expression of company culture
8. Accessibility _the site utilises deep linking and contains CSS and HTML, which cuts down loading time
9. Up to date _the site is definitely one that encourages regular repeat visits as it updates its site weekly with new works and general annoucements
10. Contact _is easily accessible and has a map for its office location

This entry was posted on Saturday, August 15th, 2009 at 2:25 pm and is filed under Home. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.